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An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. They won’t find a page if there are no links to it. There are several types of internal links. In addition to links on your homepage, menu, post feed, etc, you can also add links within your content. We call those contextual links. Contextual links point your users to interesting and related content. Moreover, they allow search engines to find out what content on your site is related and to determine the value of that content.